Lyto Brands Group is one of the fastest-growing e-commerce startups in Germany, focused on personalized products. We operate three emotionally driven D2C brands: famwalls (couples, families, friends), heybalu (pet lovers), and Bo & Birdie (young parents). We're a team of Shopify nerds, marketing gurus, and content creators, united by a growth mindset and a no-bullshit culture.
About This Role
The US is currently being managed from Düsseldorf, but it needs someone who truly understands the market and can drive it forward. We're looking for a US Market Manager to own our American business across all three brands.
This is not a pure shop management or CRO role. You'll be responsible for the commercial success of an entire market: shaping the product assortment, identifying the right occasions and gifting moments, driving revenue growth, and coordinating cross-functionally with our Product, Design, Performance Marketing, CRM, and Shop Optimization teams. You'll be the central point of accountability for all US market decisions.
US Market Manager, E-Commerce (m/f/d)
Remote Deutsche Feiertage, Düsseldorf
Full-time
Permanent employee
About this position
Your mission
- Take full commercial ownership of the US across our three brands (famwalls, heybalu, Bo & Birdie)
- Drive revenue growth and optimize conversion across the entire funnel
- Expand and shape the product assortment based on US market insights
- Understand which occasions, gifting moments, and cultural specifics actually matter to American consumers
- Work closely with Product, Design, Performance Marketing, CRM, and Shop Optimization teams across Germany, Vietnam, and Moldova
- Act as the central point of accountability for all US market decisions
- Identify growth opportunities and research competitors
- Support building a supplier and partner network in the US
Your profile
- Roughly 3 to 7 years of experience in e-commerce, ideally in a D2C environment
- Direct commercial responsibility in a previous role (P&L ownership, revenue targets, or market-level KPIs, not just campaign execution)
- Strong understanding of what drives conversion and revenue in online retail
- Strategic thinker who is comfortable rolling up their sleeves and executing hands-on
- US native or deep, lived expertise in American consumer culture and the gifting calendar (Mother's Day timing, graduation season, the holiday ramp-up)
- Based in the EU, ideally Germany (time zone overlap with the core team is essential, and you'll visit our Düsseldorf office regularly in the first months)
- Fluent English is a must; German is a plus but not required
To be direct about fit: If your background is primarily in B2B, wholesale, or marketplace management, this probably isn't the right role. We need someone with hands-on D2C e-commerce experience. Similarly, if you're coming from a senior director or VP-level position and are looking for a large team to manage, this is a hands-on builder role with a lean setup.
Why us?
- Full commercial ownership of an entire market with direct impact on company growth
- Work directly with founders and leadership team
- Remote work possible
- Regular on-site visits to our loft office in Düsseldorf (monthly in first 3 months, travel covered)
- Health benefits, meal allowance, top hardware (MacBook, widescreen)
- Team with strong growth mindset, honest communication, and "no bullshit" culture
- Competitive compensation with variable pay tied to your KPIs
- Dedicated onboarding buddy and full tool access from day one
Über uns
Als Lyto Brands Group bauen wir die besten eCommerce-Marken für personalisierte Produkte in Europa auf. Unsere Vision: ein Zuhause, das die Einzigartigkeit unserer Kunden widerspiegelt. Unser dynamisches Team ist geprägt von Tatendrang und dem Streben nach Exzellenz.
Mit Fokus auf Qualität und Individualität erzielen wir jährlich 8-stellige Umsätze und wachsen jedes Jahr dreistellig. Aktuell führen wir drei erfolgreiche Marken: Hey Balu, Famwalls und Bo & Birdie. Diese stehen für hochwertige, personalisierte Produkte, die das Zuhause unserer Kunden verschönern.
Wir sind stolz darauf, mit unseren Produkten das Leben unserer Kunden zu bereichern und arbeiten weiter daran, die führende Platform für personalisierte Produkte in Europa zu werden.
Mit Fokus auf Qualität und Individualität erzielen wir jährlich 8-stellige Umsätze und wachsen jedes Jahr dreistellig. Aktuell führen wir drei erfolgreiche Marken: Hey Balu, Famwalls und Bo & Birdie. Diese stehen für hochwertige, personalisierte Produkte, die das Zuhause unserer Kunden verschönern.
Wir sind stolz darauf, mit unseren Produkten das Leben unserer Kunden zu bereichern und arbeiten weiter daran, die führende Platform für personalisierte Produkte in Europa zu werden.